NYC Campaign
Finance Board

I was tasked with coming up with concepts for The NYC Campaign Finance Board graphic identity and brand campaign. The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to make a greater impact on their elections you can learn more about the NYC CFB here. The concept below is showcasing from interviewing people of the city the importance of their voice and vote, which lead to the idea of the “I AM NYC” and how the people of the city are the blood, soul, and energy that fuels it.