LEGO Ninjago

In the Spring of 2016, LEGO Ninjago (the popular Cartoon Network Television Show and product line) launched an exciting new campaign for fans the world over. Kids were asked to "Join the Wu-Cru" to sharpen their skills and harness the wisdom of the ninja. This global campaign was activated through messaging on packaging, a US mobile tour obstacle course, a YouTube short form content series and a web and mobile experience encouraging kids to find their inner ninja.

Over that year I had been helping create assets for the UX/UI team and I was also given the great opportunity to help facilitate user testing for LNJ Leveling up experience. We performed the testing at Brickfair in Marlboro, MA. It was a great experience for me not only creating the assets for the experience but being able to see our users and how they react and interact to our experiences.