AWS re:Invent

 

With all in-person events canceled for the remainder of 2020, AWS re:Invent went online-only and Slalom prepared by going big on digital sponsorship, a special Inclusion & Diversity webinar, and an interactive digital experience embracing our AWS and Slalom Launch Centers and stories.

  • Cloud Disruption being one of the themes of the year, the digital experience featured insights from Slalom SMEs and an interactive quiz that visitors could take to assess where they are in the cloud journey.

  • Through the quiz results, visitors could sign-up to connect with a Cloud Expert to dive deeper into their quiz results and start a conversation.

You can view the experience here.

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Key Learnings / Discoveries (on Ceros)

  • Extended wireframing phase (to accommodate changes)

  • Content Management (how/when to use copywriter)

  • Using SVG files (have to outline text)

  • Social sharing (how to include)

  • Embedding Wistia videos (password protection, chapters, and more)

  • Interactive quiz (more best practices / process)

  • Analytics (important content has to be on home page or it won’t be seen)

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